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Being the owner of your business, you are already aware that without a focused Search Engine Optimization (SEO) campaign, your corporate website may not be able to draw the attention of sufficient number visitors. This in turn might prevent you from building a sufficiently large customer base in future. These days, when every business enterprise – small or big, has a web presence, it is a highly competitive task to make your site easily searchable by visitors. The SEO marketing industry thrives on this requirement. There are a lot of SEO marketing service providers in the market, practicing different SEO techniques. In this article, we will explore the points you should consider before hiring an organic SEO company.Organic SEO PracticesThe current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step approach in dealing with your site’s SEO needs. The results, though it takes some time to trickle in, are usually long-lasting and cost-effective.Things to Consider Before You Sign upChoosing an organic SEO company from the market place teeming with SEO providers is not easy. You should take every precaution so that your hard-earned money is not wasted. Take care of the following points while evaluating an SEO provider:• The competition these days demands that your SEO provider should be a vertical expert. This means that the SEO provider should be sufficiently experienced in your industry domain.
• Secondly, the SEO company should practice clean SEO techniques. It should not indulge in gimmicky techniques like black hat SEO that are dubbed illegal by the search engines.
• Apart from focusing on high quality content, an organic SEO marketing company should be knowledgeable about advanced SEO techniques like keyword researching, optimization of internal website links, incorporation of SEO-friendly images etc.
• Your SEO service provider should be able to provide you with the following deliverables – a Website Status Report, and periodic status reports. The first report gives you a comprehensive analysis of your current search engine positioning, what you lack and where your competitors might gain. It also puts forward the SEO plan for your site. The periodic status report is a sort of progress report. It is very important in case of organic SEO campaign where results trickle in stages over a long period of time.At the end, I will like to reiterate a few things, which should be your take from this article. Firstly, you should subject your website to SEO techniques. Secondly, opt for organic SEO practices. Lastly, evaluate the credentials of shortlisted SEO companies well, before selecting one.

Getting high search engine rankings within the major search engines is an important task for internet businesses. If you’ve been using search engines for a while, you know that the higher ranked websites usually get the most visitors. The problem today is that so many sites are entering the online marketing world that it is making it tougher and tougher each day to secure top rankings in the search engines. But the search engine ranking for your website is all based on how you build link popularity to your website. Therefore, this article will discuss 4 easy steps to build link popularity to your website.The first step to build link popularity is to submit your website to the various web directories that are located online. There are free and paid web directories that you can submit your site to in order to build back links and improve search engine ranking.The second step that you can use in order to build link popularity is to use other websites within your niche to promote your link on their website. Sharing backlinks between 2 different websites is a good thing only if the website is in the same theme as your website. In other words, the 2 websites must be within the same niche in order to build link popularity. This is important because search engines do not put as much emphasis on reciprocal links as they use to. If Google observes a bunch of links that you are sharing with other websites that are not related to yours, then Google can penalize your rankings. So make sure the shared links are tightly focused within the same market or theme.The third step in order to build link popularity involves the use of articles. You can write articles and submit them to various article directories online. This one step will significantly build link popularity to your website and also give you an additional reader’s base. The articles should have content of the utmost quality and should contain a link back to your website within the resource box.A fourth and unique step to build link popularity involves the use of your email list. You can use your email list as a means to promote your link and give your subscribers and clients the opportunity to spread your link around for you. You can also give them the right to post a link on their very own website in exchange for a free gift from you. This is known as link bartering and it really works. So from this step, we can see the power and function of email lists and the need to constantly build your list.

If we teach today as we taught yesterday, we rob our children of tomorrow.
-John DeweyLesson plan is believed to be a scheme that sets limits to the extent of teaching in a particular time and place with varying formats depending on any educational institutions’ discretion. This presented lesson plan does not claim to switch any other formats of lesson plans but rather tries to basically introduce how a lesson can be integrated with simple forms of technologies while students engage with activities to efficiently refurbish their macro skills and language awareness for effective interaction. Modern language learning does not only entail macro skills and linguistic skills but achieving the essentials how technologies are used in the classroom among learners is a must in a continuously expanding digital learning environment. This semi-detailed procedural lesson plan that adheres to the fundamental and essential components of a learning blueprint seeks to encourage the creativeness of teachers to incorporate instructional technologies in any method it is possible.Lesson Plan for Level B1′s Reading SkillI. Behavioral ObjectivesAt the end of the reading lessons, the B1 students will be able to:1. scan and predict the content of the passage
2. obtain main ideas of the passage
3. gather details found in the passage
4. create inferences from the text
5. use Microsoft word processing fundamentals
6. immerse and utilize technology-related learning tools
7. Appreciate the use of technology in language learningII. Subject Matter
Reference:
Reading 1: Customs around the world
Unit 2: Customs and Tradition
From Pages 36 & 37
Unlock 3 Reading and Writing Textbook for B1 level
By Carolyn Westbrook
Cambridge Press, Fourth Printing 2016Target Student level: B1 from Common European Frame of Reference (CEFR)
Time Frame: 60 minutesIII. Materials:Soft copies of activities for screen display and downloads
Hard copies and soft copies of activity sheets
Projector for passage displays
Internet to surf pictures and to propel the Blackboard
Students’ Blackboard account to download files
Teacher’s Blackboard account to upload files
Desktop computer for class activitiesIV. Procedurea. PreparationSet all the materials as tools in the teaching and learning process. Create classroom as an atmosphere for conducive learning. It is suggested that the behavioral objectives or intended outcomes may be underscored for students’ prior awareness.b. Motivation• The teacher uses this portion as a springboard that links students’ attention to be engaged with the lesson.
• The teacher presents a globe’s picture from the internet in the absence of a globe. The teacher may further substitute it with a Google map.
• The teacher displays pictures of people around the world with varied customary gestures onscreen in a PowerPoint presentation
• The teacher elicits responses from the students on what do these gestures mean. The teacher indiscriminately collates all possible responses and be able encourage students to write accepted answers through a spider gram and relate their accepted responses to the main word in the graphic organizer.
• The spider gram should have a soft copy enlarged by a projector for the students to complete on the spot. All responses should be transparent for the students’ inquiries.
• Students are requested to fill-in the blanks using the classroom computer.
• The teacher may further ask some customary gestures which they are familiar with and may additionally relate the pictures to that of the globe presented in class.c. Presentation of the lesson• Overview some reading essentials through a PowerPoint presentation
• Provision of a background knowledge regarding passage comprehension
• Delivery of some techniques in answering comprehension questions. These ideas are displayed onscreen.d. Lesson ProperDiscussions are followed by activities displayed onscreen. Answers in every activity will be highlighted, circled, underscored, italicized and painted, respectively by the students. Errors of one students’ may be the errors of others so it is beneficial to display answers done by students individually. This involves teacher roles and students’ roles. The teacher strives to adhere on the principles of facilitation rather than lecturing depending on the students” performance exhibited in the process.• The teacher explains scanning and predicting.
Students will response to activity numbers 1 & 2
• The teacher introduces the meaning of main ideas
Students will perform reading activity number 1.
• The teacher discusses what details are with concrete examples.
The students are going to deal with activity number 4.
• The teacher elucidates inference as a part of reading
The teacher explicates by elaborating what ” reading between the lines” means by providing specific examples and guiding the students on the task related.
The students will perform activity number 5.V. EvaluationThe teacher frames or customizes an example of a passage if there is no available authentic passage as a springboard to test the students’ abilities on scanning and predicting the content, obtaining main ideas, assembling and creating inferences from the customized text.
Answers are deliberated by the teacher for common understandingVI. GeneralizationThe teacher accentuates on the importance of reading and how effective reading comprehension is achieved through learners’ abilities in scanning, predicting, determining main ideas, assembling and creating inferences.VII. HomeworkRead the passage, A British Wedding found on page 40. After reading, open your Blackboard account and download two (2) files related to this text.• The first file contains activity sheets that tasks you to fill-in the gaps regarding the passage.
• The second file entails you to complete the tree diagram for text comprehension.
• You are required to bring these sheets for further discussions about Reading Number 2, tomorrow.Incorporating instructional technology in language teaching doesn’t need to be complex or sophisticated. Through the basic technological materials, the lessons become worth-engaging and worth -exploring. Excerpted film clips, film soundtracks, film opening and closing credits, an excerpted dialogue, digital script, film posters, music video, songs, film biography, film trailers, book reviews from the cyberspace internet graphics, music or sounds, reading passages from the internet, popular speeches, pictures, tables, Blogs, Facebook posts and comments, YouTube clips, live or print varied advertisements, recorded recitals, newscast among others, are materials that trigger practical technology -related instructions. As noticed, these authentic materials are media forms and productions that necessitate the employment of multimedia and technological tools. These phenomena further stress that integration of technology in instructions is always interconnected with the interplay of print and audio-visual media and are absolutely operated by multimedia highlighting the fact that the multiple and prolific growth of multimedia are propelled by rising technology to produce media forms which are now advocated by innovative educators in an authentic learning environment in the design of curricula and instructions. Access to these materials yield the occurrence of students’ technological involvement guided by well-designed lesson plans characterized to be specific, measurable, aligned, realistic or relevant, and time-bound (SMART) just as how their behavioral objectives are keenly observed as students ‘performance indicators. Furthermore, the success of technology integration in lessons is measured through the manipulation of technical tools by both teachers and students to attain a two-way pedagogical process.Finally, the educational world of learners in the contemporary times is digital. It is crucial that students must be brought into authentic learning environment for the creation of a real- world to be explored by by productive learners. “Social tools leave a digital audit trail, documenting our learning journey-often an unfolding story-and leaving a path for others to follow,” as Marcia Conner articulates. Every educator embraces the fact that learners and educators in the contemporary times are called maneuvers of a digital age for a more globally digital world through the academe as the hub of a continuing instructive progression.